Background

Picoz is an online marketplace that provides booking space for events.The platform offers a database of spaces to choose from in the greater São Paulo/Brazil area and is used for a variety of events. Picoz was founded in the beginning of 2018 and is based in São Paulo, Brazil.

Problem

The platform was not structured with a Product Designer and didn’t involve user research/testing in its process.The existing platform does not have it’s own brand identity, lack of trust due to inconsistent design.

Goal

• Redesign the platform in order to gain users trust, build credibility.

• Create brand identity, include redesigning the logo, creating style guide in order to make the platform aesthetically pleasing.

Results

Research

Methods Used:
Competitive Analysis
Individual Interviews
Personas
Card Sorting